In Indiana, Hoosier hysteria is a way of life.
Though you won’t find it in the dictionary, this phrase is well known and describes the excitement surrounding Indiana basketball – specifically, Indiana high school basketball. My staff and I witnessed the hysteria earlier this month at the Fifth Annual High School Slam Dunk and Three-Point Championship at Carmel High School, sponsored by American Family Insurance.

This event featured 16 outstanding high school seniors – eight young men and eight young women – from all over the country, competing in a one-minute three-point shooting contest. The senior boys also had just two opportunities to demonstrate their creative, challenging slam dunk skills for a panel of Indiana celebrity judges in the Slam Dunk Championship.
When we walked into the gymnasium, the energy was electric. Spectators from all over Indiana came out to witness and support the athletes demonstrating their amazing talent. This night had the potential to be history-making for some of these young players as they competed, hoping to become one step closer to pursuing their dreams. The cheers were deafening as Carmel senior Ryan Cline made it to the finals and won the three-point competition with 22 points in the final round (one and two points are awarded per shot).
Everyone from my office was thrilled to attend this event, as each has a love for Indiana basketball. Basketball brings together the old and young, boys and girls, urbanites and those from tiny rural communities. We gather at homes or at a restaurant to watch the games. And whether you live in the city, suburbs or on a country road, chances are, there’s a basketball goal within a rock’s throw.
More than half the homes in our neighborhood have basketball goals in their driveways. We see kids gathering nightly to play. I grew up playing in the neighborhood, on my high school team, and later with a group at our church. Our son has played basketball the last two seasons and this year I coached his third grade team. A basketball goal was a must-have feature on our “wish list” when we purchased our home late last year.
One of our office’s licensed producers is Noblesville, Indiana native Tom Coverdale, Mr. Basketball 1998. He was asked to judge the Slam Dunk Competition with four others including Boom Herron, running back with the Indianapolis Colts. Tom says in Indiana you are basically born with a basketball in your hands. Every kid dreams of playing for their high school team and in college. The state has a following unlike any other state when it comes to basketball. The atmosphere at Carmel High School was no different.
Bobby Plump, John Wooden, Larry Bird and Steve Alford all began pursuing their dreams in a high school gymnasium in Indiana. Hoosiers take great pride in remembering these young men before they were legendary players, and we feel a connection to their success.
It was an honor and a thrill for us to be involved in the High School Slam Dunk and Three-Point Championship representing American Family Insurance. This event allowed these young athletes to demonstrate their athleticism and to “dream big.”
Whatever becomes of them as they pursue their basketball dreams, we will be able to say, “we were there” when it began.
